LONDON
(AP) — Charles Kwara and his friends sit around an earthenware pot, sipping a
frothy gray drink through long straws as laughter fills the Charismatic Club in
the slums of Kampala, Uganda's capital.
The
men joke that the crude brew of fermented millet known as "malwa"
makes them feel both high and as if they'd just eaten. It's also what they can
afford: they can drink malwa all evening for the cost of a single bottle of
branded beer.
"This
is cheap," says Kwara, a 47-year-old marketing manager who heads a
drinking club. While they'd like bottled beer, home brew is the only option if
they want a full night out. "Drinking is also a way of socializing for
us," Kwara says.
The
Charismatic Club, and brewers like it from Uganda to Ghana to South Africa,
have something the makers of Budweiser want: potential customers. Click through the following link to read the full article: Mega beer merger bets on the rise of African drinkers
"Everyone
is looking for the next big golden egg: It comes down to Africa," said
Robert Besseling, a principal analyst on Africa at IHS, a global research firm.
"Everyone is anticipating a boom — even though it hasn't happened
yet."
Nile Capital Management
We Know Africa: From Cairo to Cape Town
For more information please call 646-367-2820